Make better decisions, faster
The Decision Stack is a mental model for strategic alignment - empowering everyone in your organisation to make better decisions, faster.
Testimonials
Petra Wille
"The Decision Stack is such a powerful mental model. It has helped me unblock countless organisations lost in creating their strategy and defining meaningful goals and objectives, it brings clarity and simplicity to what feels complicated and challenging, and helps everyone connect the dots - bringing directional clarity to the whole organisation."
Christina Wodtke
"The Decision Stack is the glue that connects all the tools leaders need for strategic alignment, great OKRs, and focus for their teams."
Matt LeMay
"I truly, TRULY love the Decision Stack. It’s the best kind of framework: a simple visualization that both explains and systematizes a small handful of important concepts."
Arne Kittler
"The Decision Stack increases clarity for everyone from CEO to individual contributor. It has helped to sharpen our collective understanding of how the different directional elements play together and improved the conversations we are having about our direction and how to best convey it."
Latest issues
Fast Fashion SaaS: Will you be Shein, Hermès, or History?
Your software business is dead - unless you adopt the strategies fashion brands used to survive and thrive through their fast fashion disruption.
AI: 10x Speed Without 10x Strategic Thinking is Just 10x Chaos
AI lets you ship 10x faster, but your customers don't have 10x more attention. Why strategic discipline beats speed in the AI gold rush.
Strategy into Action - Finding the Courage to Make Choices
Generating strategic options is the easy part. The hard part is choosing which option to pursue and then turning that choice into reality.
Crossing the Chasm… Inside Your Organisation
After watching countless strategies get lost in translation between the C-suite and the teams actually doing the work, I realised something: communicating strategy inside an organisation follows exactly the same rules as Geoffrey Moore's Crossing the Chasm.
Why Less Really Is More: The Strategic Power of Subtraction
We’ve all been there. Faced with a problem—underperforming product, slowing growth, lack of organisational clarity, clunky processes—what’s the default reaction? Add something. New feature. New initiative.
Product direction meets revenue: Functional alignment for winning together
Product success is a team sport - here's how to connect your product direction to the activities of your commercial teams & to the big picture of your organisation.
Hermès and LVMH Prove That There is No "Right" Strategy
The success of luxury titans Hermès and LVMH underline that strategy is about making choices - and then executing coherently on those choices.
“What are we doing about AI?” When and How to Adapt your Decision Stack.
The first inclination when a technology shift comes along is to tweak your product, but you have to zoom out and question your strategy first.
How Phantm Turned Strategy into Action with the Decision Stack
Most companies don't need a new strategy—they need to clarify the one they have and then use the Decision Stack as a catalyst for action.
What’s Holding Your Strategy Back? Clarity.
95% of your team are unaware of or don’t understand your strategy. So what can you do about it? Define, Develop, & Communicate differently.
How I Used the Decision Stack to Find Clarity in My Life
When my wife passed away, everything we had planned together was suddenly gone. I needed a way to move forward - that’s when the Decision Stack came into play.
My Strategy Toolkit
There is no one right way to do strategy - but there are lots of definitions, frameworks, and tools that can help you craft a successful strategy.